Insights

Articles on web development, visibility and data protection – explained in plain language, without marketing fluff.

September 9, 2026SEO & GEOAI

GEO instead of just SEO: why AI search systems now decide who gets seen

More and more people start their research directly in ChatGPT, Perplexity, or Google's AI summaries. What that means for websites in practice.

September 9, 2026Legal

Swiss revFADP for SME websites: the key duties, explained simply

Switzerland's revised Federal Act on Data Protection has been in force since September 2023. A compact overview of what that actually means for an SME website.

September 9, 2026Technology

Core Web Vitals in 2026: why every second of load time costs you customers

Google measures a website's technical quality directly through the user experience. Which three metrics matter – and what actually helps in practice.

October 2, 2026TechnologyCost-effectiveness

Off-the-shelf CMS builders: what they can do – and where they hit their limits

Wix, Squarespace, WordPress & co. promise a finished website in a few hours. Where that genuinely works – and where it gets expensive and inflexible later on.

October 2, 2026SecurityTechnology

Why your own emails land in spam: SPF, DKIM and DMARC explained simply

v=DMARC1; looks cryptic, but it often decides whether an email reaches the inbox or disappears into the spam folder. The key DNS records for email, explained.

October 2, 2026Cost-effectivenessMaintenance

Website relaunch: when a full rebuild is actually worth it

Not every website needs a rebuild – but some signs speak a clear language. How to tell whether a relaunch makes sense or an update is enough.

October 2, 2026SecurityLegal

HTTPS, cookies & co.: the invisible security features of a trustworthy website

The little padlock icon in the browser is just the tip of the iceberg. Which technical measures running in the background actually create security and trust.

All articles are general professional background information and do not replace individual legal or professional advice.