Insights

Articles on web development, visibility and data protection – explained in plain language, without marketing fluff.

September 9, 2026

GEO instead of just SEO: why AI search systems now decide who gets seen

More and more people start their research directly in ChatGPT, Perplexity, or Google's AI summaries. What that means for websites in practice.

September 9, 2026

Swiss revFADP for SME websites: the key duties, explained simply

Switzerland's revised Federal Act on Data Protection has been in force since September 2023. A compact overview of what that actually means for an SME website.

September 9, 2026

Core Web Vitals in 2026: why every second of load time costs you customers

Google measures a website's technical quality directly through the user experience. Which three metrics matter – and what actually helps in practice.

All articles are general professional background information and do not replace individual legal or professional advice.